Singer Frank Ocean has announced a luxury fashion line that will produce jewellery and silk scarves.
The brand, Homer, has been three years in the making, and is the latest non-musical project from Ocean, whose most recent album, Blonde, was released in 2016. Ocean has previously created magazines, designer trainers and furniture.
“Hand on my heart, this project has kept my mind moving and my imagination turning throughout it all. All of my work now is dedicated to my family. Everything,” he wrote on Instagram. Last year, his 18-year-old brother, Ryan Breaux, was reportedly killed in a car crash. “My hope is to make things that last, that are hard to destroy, set it in stone.”
The collection will feature 25 pieces of high-end jewellery, ranging from anime-inspired pendants to diamond bracelets and gold rings, all of which have been made in Italy and are inspired by “childhood obsessions” and “heritage as fantasy”, according to a press release. In the catalogue, which accompanies the collection, Ocean teased a Homer collaboration with Prada on some clothing items, including brightly coloured anoraks and a rain jacket, which is similar to the one he wore to the Met gala in 2019.
Speaking to the Financial Times at the weekend, the singer said he named the collection after the Greek author of the Iliad and the Odyssey because: “Homer is considered the father of history and history is meant to endure – the same as diamonds and gold – and I know Homer used papyrus, but I’ve always liked the idea of carving history into stone.” The items will range in price from £284 to £1.4m. “I don’t want our work to be any less expensive than Cartier,” he said. A post on Instagram showcasing items from the collection featured positive comments from actor Timothée Chalamet, model Adwoa Aboah, photographer Tyler Mitchell, actor Yara Shahidi and singer Rosalía.
Sales of men’s jewellery spiked during the pandemic, thanks, in part, to an increase in “top half” dressing for Zoom meetings and the influence of Connell’s chain, which featured in the BBC TV drama Normal People. The items will be available via the Homer shop, which opens today at The Jewelry Exchange in New York’s Lower East Side.